New Premium Offerings Feature Traditional Favorites
Portland, OR – February 2012 NorthWest Specialty Baking Mixes is pleased to announce the launch of eight new Dassant branded premium baking mix offerings. These premium offerings feature classic favorites that provide a strategic advantage to retailers.
“These mixes are premium which allows retailers a higher price point, meaning greater profits,” explains Vice President of Sales Diana Michelsen. “The new offerings appeal to consumers because they are simple to make, taste great and are brand new.”
An eye-catching package design adds to the new offerings’ appeal. The company brought in award-winning package designer Anton Kimball to design the cartons.
“National brands on the market are unimaginative and boring. Consumers are looking for something new. These products represent something different in both design and flavor for retailers to feature on their shelves,” says company President Scott MacCaskill.
Like the Dassant brand’s established Super Premium Baking Mix selection, each of the eight new mixes are made with the highest quality ingredients available. Everyday staples include Buttermilk Pancake Mix, Honey Cornbread Mix, Fudge Brownie Mix and Carrot Cake Mix. Sugar Cookie Mix, Gingerbread Cake and Cookie Mix and Pumpkin Bread Mix are available seasonally. Also offered is an all-purpose Buttermilk Biscuit mix that can be used in for a variety of different recipes.
Since 1980 NorthWest Specialty Baking Mixes has been nationally recognized for its creative approach in providing quick, easy and delicious home baking experiences. The company goes to great measures to ensure its baking mixes not only taste phenomenal but are made with the highest quality of premium ingredients. Dedicated staff is committed to helping retailers develop and deliver a successful premium baking mix program to their shoppers.
For expertise in premium baking mixes, there is no better choice than NorthWest Specialty Baking Mixes.